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Savile Row

Tailoring Tradition Catalogue

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The Client

Summer Star is a manufacturer of clothing that strongly believes that there’s always room for improvement in the way clothing is designed and delivered. The main factor is enjoyment, not colors, designs, or fits. To offer high-quality products, the company collaborates with renowned mills. They favor using the latest technology to produce superior designs. Each thing they create is met with immense enthusiasm and joy. They believe that their products will thrill buyers if the ideal blend of fantastic fabric and design content is used. Their focus is on providing products that customers will enjoy wearing, not on competing with other fashion companies or on the newest colors and designs.

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The Brief

The classic, tailored suits for men by Savile Row are the main selling point of this luxury brand. With the creation of their stock catalog, which included all the fabrics necessary to create Savile Row suits, Summer Company and WorkLooper first began working together. They shared an Excel file that had a piece of structured information on each fabric. Each fabric came with a separate, compiled data file that included photographs and details on the fabric's name, quality, brand, type, fit, and other factors. According to their target audience, mission, and social standing, the complete catalog was to be designed.

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The Process

An excel sheet was used to isolate and collect the data for each piece of clothing into a single file. After designing the cover page, we had to create one layout for the inner page that was utilized for all items once it had been approved.

 

We experimented with the header, footer, and information placement style in the inner page designs that we submitted. In Photoshop, the backgrounds were removed from the images to better match the actual arrangement, and any visible creases were polished off. Since the fabrics had to be placed manually, we marked the area with a tiny top mark and after printing, the fabrics were positioned on it. The dividers were painstakingly designed to distinguish the section separators since this catalog included two labels under the Summer business, Savile Row and Bruton.

 

After the design was finished, we checked the catalog through preflight in Adobe InDesign mode to check for and fix any printing errors. For the catalog to be print-ready, we had to keep the number of pages divisible by 4, and a printable PDF with bleed area and trim markings was delivered.

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The Challenge

We had to overcome a few challenges in order to produce this catalog and achieve perfection. First of all, since there were so many pictures to edit, it took a while to get rid of the creases and backgrounds from each one. Due to the client's high standards for image quality, we also had to ensure that there were no distracting elements in the images. The size of the cover page had to be larger than the inner pages in both height and width, which was a significant issue.

 

We had to print a standard bond paper of a specific size in order to create the spine region and determine the precise proportions. There was a lot of back and forth since managing the data from several shared excel files was challenging. We also wanted to provide a printed file, so we had to be mindful of any margins/bleed areas and make sure we didn't miss any crucial detail.

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The Result

The entire catalog turned out quite creatively, and the client was really delighted with it. The client came back to us with the following two sets of catalogs for their new collection after making this catalog public and receiving a lot of favorable responses from customers.

 

The inner pages were printed on 180 GSM paper, the front and back covers were printed on rigid cardboard, and the fabric cut-outs were then placed in the appropriate location. We sent the InDesign file, which had all the original files for the edited images and icons.

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The final look as a mockup
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work in progress
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Truly “Creative” in their work !

 

I have tried about half a dozen of design consultants who say they are in “Creative design” trade – but in reality most of these consultants submit what you ask for.. when you just give them design brief and expect quality output – almost every time you will be disappointed.

 

But I can vouch for Divyajot and her team for their creative and design capabilities, they take their time to listen to your needs and their delivered products are always – polished, niche and beautiful. I really enjoy every journey we have taken with them and highly recommend to any small to medium enterprises who needs quality output. Love their work!!

— DAVID JAIKUMAR, DIRECTOR

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